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Agus Wahyudin
Universitas Negeri Semarang
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Journal : The Journal of Educational Development

 1 
EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
The Management of Executive, Copa, Motiva (ECM) Counseling Service in the Primary School Wibowo, Mungin Eddy; Haryono, Haryono; Wahyudin, Agus; Hardiyanti, Dwi
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : The Journal of Educational Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18129

Abstract

The limitations and difficulties of finding professional counseling teachers with adequate competencies for the elementary school still hamper the effort of developing the counseling service program at school. 130,000 counseling teachers are still needed in junior and senior high school/equivalent, excluding the needs of counseling teachers in elementary school/equivalent. The availability of counseling teachers is far from ideal, there should be an action as a solution from the government and schools demanding that a number of schools are able to develop mechanisms related to service management and procurement of counseling teachers. Therefore, this study offers a solution through a product in the form of a guidebook resulted from of a research and development based on the standard model in the service implementation and guidance at elementary school. This research and development (R & D) study employed Borg and Gall design as well as a model design that adapts the development of McKenny. This study includes 10 procedures introduced by Borg and Gall which were modified into three stages: (1) preliminary study; (2) design development; (3) final product testing. The results show: (1)  preliminary study found that the form of counseling service management model in elementary school has weaknesses, i.e. the implementation has not been referring to the principle of counseling service comprehensively, the involvement of stakeholders has not yet been maximal, the implementation was just remedial-curative and inclusive along with the learning activities. Most primary schools have  not had counseling teachers yet, and there was no evaluation as feedback from the stakeholders; (2) the design development resulted in an Executive, Copa, Motiva (ECM) model as practical solution in counseling service in elementary school; (3) the final product of counseling service management has five management functions: planning, organizing, implementing, evaluating, and reporting. The five management functions in the counseling services in elementary school are used as a standard guideline for preparing the guidebooks produced from this study.
EDUCATIONAL MIXED MARKETING STRATEGIES AND SUSTAINABLE COMPETITIVE ADVANTAGES IN MEDIATING THE INFLUENCE OF MARKETING ORIENTATION OVER MARKETING PERFORMANCE Muhsin, Muhsin; Slamet, Achmad; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 2 (2017): June 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the Private Universities (PTS) Management faced with the problems of increasing demand from its stakeholders. On the one hand the fulfillment of quality demands and quality graduates is satisfactory, on the other hand, the resources owned by the PTS is limited. In addition, PTS is also faced with the issue of competition ever increasing harsh: low input, limited resources, especially human resource, and funding. Insufficient resources lead to lower service quality. Low service satisfaction and service quality provide a negative impact on the interest to select or enter PTS. Therefore, it demands a highly credible marketing orientation. Research on the influence of marketing orientation over marketing performance turned out to have a contradiction. Therefore, this study is focused on the variable of mediating mixed marketing strategies and sustainable competitive advantage so as to close the research gap in this study that will be analyzed structurally in order to result in further research. This study was divided into two, namely descriptive and inferential path analyses, employing the SPSS 21. The results showed that in fact the level of marketing orientation, the mixed marketing strategies, and the competitive advantage were in the adequate category, while the marketing performance was experiencing decreases. The results of the path analysis are as follows. The marketing orientation variable affects directly or indirectly (through a mixed marketing strategy and a sustainable competitive advantage) over the marketing performance. The suggestion from this study is the marketing orientation needs to be trained so that optimal impact on the quality of the mixed marketing strategy creates sustainable competitive advantage and improves marketing performance.
The Management of Executive, Copa, Motiva (ECM) Counseling Service in the Primary School Hardiyanti, Dwi; Wibowo, Mungin Eddy; Haryono, Haryono; Wahyudin, Agus
The Journal of Educational Development Vol 5 No 3 (2017): October 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v5i3.18129

Abstract

The limitations and difficulties of finding professional counseling teachers with adequate competencies for the elementary school still hamper the effort of developing the counseling service program at school. 130,000 counseling teachers are still needed in junior and senior high school/equivalent, excluding the needs of counseling teachers in elementary school/equivalent. The availability of counseling teachers is far from ideal, there should be an action as a solution from the government and schools demanding that a number of schools are able to develop mechanisms related to service management and procurement of counseling teachers. Therefore, this study offers a solution through a product in the form of a guidebook resulted from of a research and development based on the standard model in the service implementation and guidance at elementary school. This research and development (R & D) study employed Borg and Gall design as well as a model design that adapts the development of McKenny. This study includes 10 procedures introduced by Borg and Gall which were modified into three stages: (1) preliminary study; (2) design development; (3) final product testing. The results show: (1) preliminary study found that the form of counseling service management model in elementary school has weaknesses, i.e. the implementation has not been referring to the principle of counseling service comprehensively, the involvement of stakeholders has not yet been maximal, the implementation was just remedial-curative and inclusive along with the learning activities. Most primary schools have not had counseling teachers yet, and there was no evaluation as feedback from the stakeholders; (2) the design development resulted in an Executive, Copa, Motiva (ECM) model as practical solution in counseling service in elementary school; (3) the final product of counseling service management has five management functions: planning, organizing, implementing, evaluating, and reporting. The five management functions in the counseling services in elementary school are used as a standard guideline for preparing the guidebooks produced from this study.
Co-Authors - FACHRURROZIE - Kardoyo -, Kardiyem -, Kustiani Abdulah Hafiz Achmad Slamet Aep Wawan Irwan Aep Wawan Irwan Agung Yulianto Agus Ariyanto Agus Hermanto Agusmiati, Dini Ahmad Faris Arifianata, Ahmad Faris Ahmad Nurkhin Ajeng Febriyani, Ajeng Ajeng Rizka Riadiani, Ajeng Rizka Aldila Krisnaresanti, Aldila Amin Pujiati Ani Rusilowati Anindya, Marsya Nabila Anisa Septiani Aenul Fajriah Anita, Nur Anna Kania Widiatami ANNE NURAINI Arina Fithrona Ariyanto, Dany Ariyanto, Dany Astrid Chandra Sari Atik Novitasari, Atik Aulia, Shabrina Caesharah Azizah, Farinka Nurrahmah Badingatus Solikhah Bajri, Reza Aed Galib Bestari Dwi Handayani Betty Natalie Fitriatin Buana, Rastra Buana, Rastra Cendrawati, Lena Chaq, Vida Chusnia D. C. Bachtiar D. C. Bachtiar, D. C. D. F. Sari D. F. Sari, D. F. Dani Rahman Hakim, Dani Rahman Dedi Ruswandi Dedi Widayat Dewi, kustiyanti Dhian Dharma Prayuda, Dhian Dharma Dian Tri Kusumawati, Ois Dian Tri Kusumawati, Ois Dikha Kumalasari Dina Tsabitah, Dina Dwi Cahyaningdyah Dwi Harini Dwi Hermanto Eka Susanti Elis Khaerunisa Elsa Puspasari, Elsa Endah, Siti Nur Endah, Siti Nur Endang Susilaningsih Etty Soesilowati Fadhilah Mahanani Saputri Fahmi Yusuf Fariztian, Anies Fariztian, Anies Fathur Rokhman Fauni, Arini Mayang Fauni, Arini Mayang Fauzan, Slamet Fiky Yulianto Wicaksono Fiky Yulianto Wicaksono Fiky Yulianto Wicaksono Fithrona, Arina Fityan, Yoni Rofiqotul Hanik Ristiana Hardianto, Rio Noverdhi Hardiyanti, Dwi Hardiyanti, Dwi Harini, Dwi Haryadi - Haryono Haryono Hasan Mukhibad Heri yanto Hidayah, Ari Fatihatul I Ketut Sudiana Ibrotul Lailatur Rohmah, Ibrotul Lailatur Imroatus Sholikhah, Imroatus Indah Anisykurlillah Irawan, Dony Irawan, Dony Isnarto, Isnarto Isti Hidayah Jati, Kuat Waluyo Joko Widodo Kaefahmi, Amhal Ketut Sudarma Khairani, Desy Khoiruman Soleh, Khoiruman Khosidah, Nasihotul Kiswanto - Kiswanto Kiswanto Kiswanto, Kiswanto Kustiani - Laksono Trisnantoro Larasati, Hanum Lasmana, Syaiful Andy Lina Maulida Linda Wahyu Setianingrum, Linda Wahyu Listiyowati listiyowati, Listiyowati M. Fauzi Malihatus Sholihah Maolana, Irfan Margareta, Rinda Sindhi Marini Marini Masrukan Masrukan Masrukhan Masrukhan Masrukhi Masrukhi Mega Hemamalini Fournia Gangga Muhamad Aristiyo, Muhamad Muhamad kadapi, Muhamad Muhammad Feriady, Muhammad Muhammad Irfan Janitra, Muhammad Irfan Muhammad Khafid Muhammad Lukman Hanifa, Muhammad Lukman Muhsin Muhsin mungin eddy wibowo, mungin eddy Nastiti Rahayuni Ni’mah, Siti Khoirun Niswah Baroroh Nuhaaya, Ailin Nur Khabibah, Nur Oktyama, Gandhis Arine Partono Thomas Patmara, Reza Puji Novita Sari Pujiati, Endang Pujiati, Endang Purwadi Suhandini purwadi suhandini Purwantoro, Ihsan Putra, Ngurah Made Darma R. D. Rahmawati R. D. Rahmawati, R. D. Rahmat Syarifulloh, Rahmat Rediana Setiyani, Rediana Renaningtyas, Dwi Lestari Riswanda Imawan, Riswanda Rizka Fitriani Ruminta Ruminta Rusdarti - Rusli, Tiffany Shahnaz S Martono S. A. Nursaripah S. A. Nursaripah, S. A. S.Martono S.Martono, S.Martono Salfira Amalia Listyaningrum, Salfira Amalia Salsabila, Khansa’ Samsudi Samsudi Santi Rosniawaty siti hardian Siti Ismuzaroh Subagyo Subagyo Sucihatiningsih Dian Wisika Prajanti Sudjarwo, Ragil Sudjarwo, Ragil Sukestiyarno Sukestiyarno SUMADI SUMADI Supriyadi Supriyadi Suryaningsih, Devi Tati Nurmala Tati Nurmala Tia Pipit Naovila, Tia Pipit Tri Handayani, Elfa Dikah Tri Suminar Trisni Suryarini Tusyanah Tusyanah Ulum, Muhammad Saiful Usi Meilani Wahyu Lestari Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widodo Widodo Widodo Widodo Wiyanto - Yoga Yuniadi Yuana Khoirunisa Yulianto, Agung Yuwariah, Yuyun Yuwariah Yuyun Yuwariah Zaenab Zaenab